Managing and Marketing Artists

Category: Arts
Link: https://belmont.campuslabs.com/engage/event/12478873


Managing and Marketing Artists

This panel brings together rising country artist Grace Tyler and Red Light Management marketing strategist Eliza Baranowski for an in‑depth conversation on how artists build momentum and how teams support that growth in today’s Nashville music landscape.Texas native Grace Tyler has quickly become one of country music’s most compelling new voices, blending traditional influences with a contemporary edge. After breaking out on TikTok with her viral hit “My Mistake,” Tyler has earned major playlist placements, released her debut EP Everything I Didn’t Say, signed with Concord Music Publishing, and secured notable collaborations and cuts- including a recent release with The Band Perry. With touring credits alongside Shane Smith & the Saints, Lee Brice, Chase Matthew, and Josh Turner, she offers a firsthand perspective on what it takes to build a sustainable career as a modern country artist.On the industry side, Eliza Baranowski, Marketing Manager at Red Light Management, brings expertise in campaign development, fan engagement, and strategic partnerships. Having contributed to marketing initiatives for artists such as Ashland Craft, Brantley Gilbert, Chris Janson, and Grace Tyler herself, Baranowski provides a behind‑the‑scenes look at how managers and marketers shape release strategies, coordinate industry collaborations, and support long‑term artist development. A Belmont alumna, she also leads Red Light’s Nashville intern program and is passionate about elevating female voices in country music.Together, Tyler and Baranowski will explore the intersection of creative identity and strategic marketing- offering students an inside look at how artists and their teams collaborate to navigate releases, touring, branding, and audience growth in Nashville’s evolving entertainment ecosystem.contact: emmie.whorton@belmont.edu

From Tuesday, June 9, 2026 10:00 AM to 11:00 AM CDT at Johnson Center 327.