PURPOSE Our purpose is to provide quality service to enhance the safety, livability and prosperity of our community. VISION The dynamic urban center of Orange County acclaimed for our: Investment In Children, Neighborhood Pride, Enriching Cultural Experiences, Appreciation of Diversity, Thriving Economic Climate, Quality Government Services, and Leadership Among California Cities. GOALS •Ensure a safe community •Be a catalyst for the positive development of young people •Foster neighborhood pride and community understanding •Provide and maintain first-rate infrastructure and community facilities •Ensure an attractive and well-maintained city •Create an environment that stimulate the growth of arts and cultural opportunities •Recruit and retain a highly-skilled and diverse workforce •Ensure the City's long-term financial ability to deliver quality services •Attact and retain a prosperous business community •Optimize workforce effectiveness through training, technology, equipment, and facilites •Develop and continuously improve system to assure high quality services to customers •Assume a leadership role in regional issues of primary importance to Santa Ana