Discover Lancaster is the official Destination Marketing Organization for Lancaster County, operating as a private nonprofit partnership. Its primary mission is to generate economic impact through tourism, which contributes billions of dollars annually to the area. The organization manages a Visitors Center that offers resources such as films, local retail shopping, art galleries, brochures, maps, and visitor guides, with knowledgeable travel consultants available to assist visitors. Discover Lancaster is structured with core departments including Marketing, Sales, Partnership, Accounting, and the Visitors Center, supported by graphic designers and digital analysts. In 2023, they partnered with over 500 businesses, encompassing shops, restaurants, lodging, and attractions, with the goal of promoting these businesses to visitors. The organization emphasizes inclusivity and respect in its operations, welcoming all individuals regardless of background. Their vision is for Lancaster County to be a timeless place for gathering, exploration, and rejuvenation, inspiring people to visit and discover its diverse offerings beyond the traditional Amish and PA Dutch experiences, encompassing walkable towns, arts, dining, recreation, and lodging.
