Cari-BraveDirections

Cari Jacobs-Crovetto spent over 25 years in corporate roles from Fortune 100s to startups. In 2019, she was names in the Top 50 Game Changing CMO’s by Forbes Magazine. While Cari’s professional career soared, she felt more disillusioned and unfulfilled. She began to build a bridge to a more personal endeavor and became obsessed with personal growth and self-awareness. In her 30’s, she began an active and rigorous study of meditation and mindfulness – long before it was cool – and spent three months in silence while living in India. In 2005, Cari began teaching meditation at Spirit Rock Meditation Center in their family program and by 2010, Cari was teaching in Dharma Centers and Companies as a side hustle. In 2020, Cari founded Brave Directions dedicated to organizational, personal and career transformation through Executive & Leadership Coaching and now she is partnering with Holistika to launch Be Still, dedicated to meditation and cultivation of awakening through inner stillness practices and non-medicine-based journey work. It is a great compliment to wake up to who you really are and to integrate medicine work. Cari also teaches at Stanford’s Graduate School of Business where she facilitates their famed “touchy feely” course aka Interpersonal Dynamics, and coaches MBA students. Cari’s personal brand mantra is Fierce Heart - she believes you can be compassionate while driving accountability and acceleration, and you can be kind and lead with empathy while still being a rockstar badass.