Modern Entrepreneurship: Building A Business & Brand in Today’s Economy

(Meet & Greet + Residency Kickoff) Thinking about starting a business? Already running one and looking for guidance? Join us for a kickoff event introducing the Entrepreneur in Residence program at S. Walter Stewart branch. Meet Entrepreneur in Residence (Focus: Women Entrepreneurs) Melanie Cruickshank and learn more about the workshops, mentorship opportunities, and resources available throughout the residency. Participants will also have the opportunity to connect with fellow entrepreneurs, ask questions, and explore the key business topics that will be covered throughout the series. Meet the Resident : Melanie Cruickshank is a founder and brand-side operator with over 15 years of experience building, launching, and scaling beauty and personal care brands. As the founder of da lish cosmetics, she led everything from product development and retail strategy to e-commerce growth and national partnerships. Known for her hands-on, no-nonsense approach, Melanie brings a founder’s accountability and a deep understanding of what it takes to build brands that perform in market.