From a Prison Cell to the Bread Aisle: The Dave Dahl Story

From a prison cell to the bread aisle. That's not a tagline — that's his life. He built a company that sold for $275 million, he's shared the stage with Tony Robbins and told his story on NPR's How I Built This, and he's a personal friend of mine. We're both in recovery — and his story is unbelievable. You know the bread. You've seen his face in the aisle a hundred times. What you don't know is that the man on that wrapper spent more than fifteen years in prison — and at thirty-eight, suicidal in a cell, he scribbled a note asking for help and dropped it in a box. That one scrap of paper is the reason Dave's Killer Bread exists.
This Thursday, July 2nd at 7 PM Eastern, Dave Dahl sits down with me on Studio Live — and this isn't the bread-aisle fairy tale. We're going to talk about the stuff nobody asks him: the relapse that nearly took it all after the money came in, the brother who gave him a second chance, the guitar he picked up in a prison cell, and the one sentence he'd leave for a kid still locked up tonight. This story should be an inspiration to every single person who watches it. Pull up a chair. You do not want to miss this one.