2026 Clermont Classroom - Class 2: Revenue Growth by Design: Building a Sales Strategy That Scales

Revenue growth rarely comes from simply working harder, hiring another salesperson, or hoping more leads appear. Small businesses grow more consistently when they understand their best customers, clarify their value message, choose the right sales activities, and build a repeatable process for creating and closing opportunities. In this practical session, Sean O’Shaughnessey will help business owners and leaders think through the decisions that shape profitable revenue growth, including where modern tools like AI can support better research, messaging, follow-up, and sales management. Participants will leave with a clearer view of how to strengthen their sales engine and make growth less dependent on luck, heroics, or the owner’s personal network. Participants will learn how to: