Business After Noon: Tap Into Your Consumer Market

Join the Business Career Librarian, Mikaila Strano, in this NEW! Virtual Business lunch and learn series. Each week will cover a different topic to help maximize your knowledge and optimize library provided business resources to your advantage. Tap Into Your Consumer Market: In this session attendess will use the database, Reference Solutions, to identify and connect with their consumer demographic. See a hands on approach to how users can best narrow down their ideal demographic using the databases search fields. Attendees will learn: What fields to select when narrowing your consumer demographic How to search age, income, gender, and other demographics And why some data is protected information and how to intepret it How to access purchasing habits and frequent buyers to tap into your direct market How to create and download mailing lists You will receive the zoom link upon registration, if you have any issues accessing the link please contact Mikaila at:mstrano@ccls.org