Business Sense Workshop: Every Interaction Counts: Customer Experience That Builds Your Brand

Your customer experience is not just a moment; it is a journey that shapes your brand at every touchpoint. In this interactive session, Jacci Carey, Director of Marketing, Brand and Creative Strategy and Noelle Tieszen, Director of Customer Experience Operations at Midco, will explore how every interaction, whether someone is a prospect, a current customer, or even a former one, contributes to your overall reputation. Attendees will gain a clear understanding of the customer journey and learn how intentional, consistent experiences build trust, loyalty, and long-term brand value. Through real-world insights and practical approaches from Midco, this workshop will equip local business owners with actionable ways to strengthen their customer experience and ensure their brand promise shows up in every interaction.
This workshop will be presented by Jacci Carey and Noelle Tieszen of Midco.