World Play Day

Join us for World Play Day on June 11th and throughout the month as we tackle the alarming decline in children's playtime, with 3 out of 5 parents reporting their kids play less than they did at the same age. The LEGO Group invites you to participate in our Play Mission at LEGOLAND Discovery Center, where we aim to reignite the power of play, which fosters resilience, collaboration, problem-solving, confidence, and creativity. Show the world that we will Never Stop Playing by engaging in exciting activities like the Click Challenge, where your imagination is the only limit, contributing to the Never Stop Playing Mosaic to showcase your creativity, and sharing your experiences through Playmakers Playback. Let's unite and bring back the joy of play!