Once Upon A Child is a retail resale franchise specializing in gently used children's clothing, shoes, toys, and baby gear. Founded in 1984, the brand addresses the common challenge parents face with children rapidly outgrowing items, offering a sustainable and affordable solution. Stores buy and sell a wide range of children's products, paying sellers cash on the spot for items that meet their quality, safety, and style guidelines. Customers can purchase these items at significant discounts, often up to 70% off retail prices. The franchise emphasizes quality and safety, checking all toys and equipment against recall standards. With over 400 locations across North America, Once Upon A Child provides a convenient and budget-friendly way for families to shop and sell, promoting recycling and reducing waste.