Local Advantage Series - Maximizing Village Events for Revenue Growth

Maximizing Village Events for Revenue Growth
Summary
Maximizing Village Events for Revenue Growth is a fast‑paced lunch & learn designed to help local businesses turn community events into real sales opportunities. We’ll walk through the major events happening across the village each year, explore smart ways to align your promotions with event themes, and share strategies for leveraging the Chamber, social media, and your existing customer base to drive traffic. Attendees will leave with practical ideas for spotlighting inventory, creating irresistible event‑tied offers, and capturing more revenue from the moments when the village is already buzzing.

Presenters:
Holly Wilbanks
Holly Wilbanks is the Founder of The Wilbanks Consulting Group, a boutique coaching and consulting firm providing innovative career development, advancement, and job transition support to professionals nationwide. She has been in business for over 11 years and is relocating her business from downtown Pittsburgh to the village. Holly grew up in Sewickley, graduated from Quaker Valley, and her family resides in Edgeworth. As a resident and business owner, she takes a personal interest in the development and success of Sewickley area businesses.
Erica Parr
Erica Parr is the Executive Director of the Sewickley Valley Chamber of Commerce, where she leads initiatives that support local businesses, foster community engagement, and promote economic vitality throughout the region. With a passion for connecting people and organizations, Erica works closely with business owners, community leaders, and residents to strengthen the local business community and enhance the quality of life in the Sewickley Valley. A former Sewickley business owner, Erica brings firsthand experience and a passion for small business advocacy to her role. She now resides in Fox Chapel and remains deeply committed to the continued success and vitality of the Sewickley area.