Blue Ox Success Series: Get Noticed in AI Search

This latest edition of the Blue Ox Success Series features Amy Leger, CEO of 1Eleven Group, and focuses on one of the fastest-growing shifts in marketing: AI search. More people are turning to ChatGPT, Gemini, Perplexity, and other AI tools to find products, services, and local businesses. When they ask AI who to hire or who to call, the platforms provide recommendations. The question is: Does your business show up? In this interactive workshop, Amy will reveal how AI decides which businesses to recommend and guide attendees through a hands-on assessment of their own visibility. Participants will leave with a clearer understanding of how AI search works, where their business stands today, and practical steps to improve their visibility. Whether you're a business owner, marketer, or leader responsible for growth, you'll walk away with actionable insights you can implement immediately. This is a must‑attend session for any business looking to protect its reputation and ensure they get noticed online. Key Takeaways Understand how AI platforms decide which businesses to recommend See whether your business is being recommended—or overlooked—by AI search tools Assess your business's current AI visibility Identify your biggest AI visibility gaps and where to focus first Discover the key visibility pillars that influence AI search results Learn practical strategies to help your business get found, trusted, and chosen Who Should Attend Small Business Owners who want to stand out from their competition Marketing Leaders seeking new ways to improve discoverability and brand authority Founders and Executives who feel their current marketing efforts aren't delivering the results they need Anyone curious about how AI is changing the way customers find and choose businesses Meet the Presenter Amy Leger CEO | 1Eleven Group Amy Leger is the CEO of 1Eleven Group, a fractional services firm that helps organizations increase their visibility, strengthen their brand authority, and operate more effectively. An Emmy Award winner from her days working in TV news, and former agency president and COO, Amy has spent more than two decades helping organizations earn trust, stand out in competitive markets, and connect with the audiences that matter most. Today, she works with companies across the country to improve their brand authority and AI visibility so they can get found, get trusted, and get chosen. Amy is the creator of The Magnetic Method and The Magnetic Score, frameworks designed to help businesses understand how AI evaluates and recommends companies. Amy also co-authored the book, Change Your Life Through the Power of HOW, which motivates and inspires people in the midst of change to take their next best step. Based in Longville, Minnesota, Amy combines executive-level communications expertise with practical business strategy to help organizations turn visibility into growth.