REI Co-op, or Recreational Equipment Inc., is a consumer cooperative founded in 1938 with the mission to inspire and equip everyone to get outside. It operates as a retail and outdoor recreation services corporation, selling a wide range of gear and apparel for activities like camping, hiking, climbing, cycling, running, and snow sports, notably excluding hunting or fishing equipment. REI is owned by its active members, who pay a lifetime membership fee and are entitled to benefits such as patronage dividends and voting rights for the board of directors. The organization emphasizes a customer-centric approach, prioritizing member and community service over maximizing profits. Beyond retail, REI is involved in advocating for outdoor equity, climate action, and environmental stewardship, and it hosts events and classes to promote outdoor adventure and education. They also focus on sustainability, with initiatives like their Re/Supply program for used gear and comprehensive product sustainability standards.
