Art Business Lab | Building a Virtual Presence & Marketing Your Art

In today’s art world, a strong online presence is just as important as the work itself. This workshop helps artists identify their actual and ideal audience and understand who they are really speaking to—collectors, curators, or community. From there, participants will explore how to define a clear brand voice, using archetypes to guide how they present themselves authentically. We’ll break down the major social media channels, showing how to choose the right platforms for your goals, and share practical strategies for creating posts, reels, and videos that truly connect. Artists will leave with the tools to confidently market their work online and build relationships that last. A limited number of scholarships are available for artists who wish to attend but cannot support the fees at this time, contact katie@oma-online.org to inquire. Ticket Prices: Adult: $65 Member: $60 Artist Alliance Member: $50