Aroma Joe's is a coffee company founded in 2000, with a mission to positively impact people through passion, caring, and a commitment to excellence. They offer handcrafted coffee and espresso drinks, unique flavor infusions, signature AJ's RUSH® Energy Drinks, and all-day food options in a friendly and upbeat environment. Aroma Joe's emphasizes personalized, in-person customer service, with baristas taking orders directly. The company prides itself on its proprietary coffee blends, which are craft-roasted and 100% Rainforest Alliance Certified, ensuring sustainable and ethical sourcing. They have established a Coffee Farmers Group in Honduras, working with family-owned farms to uphold rigorous environmental and social standards. Aroma Joe's is actively expanding through franchising, offering opportunities across multiple states, and is known for its community engagement and focus on creating a positive customer experience.