Level Up Lunch - What is Working on Social Media Right Now & What's Not

Join us for a Level Up Lunch featuring Dr. Ankit Anand. Dr. Anand will be presenting on “What Is Working on Social Media Right Now & What’s Not.” This session will focus on current trends, platform shifts, engagement strategies, and practical insights businesses can immediately apply.
About Dr. Ankit Anand:
Dr. Ankit Anand is an Assistant Professor of Marketing at Texas Tech University's Rawls College of Business. He holds a Ph.D. in Marketing from Georgia State University. Dr. Anand’s expertise bridges the gap between academic research and business growth, with a specific focus on the marketing-finance interface, B2B marketing, retail strategy, and sustainability. He specializes in equipping future business leaders with practical skills, teaching courses on Data-driven Sales Strategies and Marketing Research. His dedication to education has been recognized with multiple honors, including Texas Tech Alumni Association New Faculty Award. Highly engaged in the intersection of business and innovation, Dr. Anand recently received a Faculty C-Startup Award from the Texas Tech Innovation Hub. His industry-focused research has been published in top outlets such as the Journal of Marketing, the Journal of Retailing, and Industrial Marketing Management.