The west coast of Wisconsin may not be synonymous with alternative reggae, but TUGG from La Crosse is redefining that narrative. Infusing tropical grooves and breezy melodies, they’ve quickly risen as a premier act in the Midwest and beyond. Despite their roots in a state famous for cold weather and cheese, TUGG has shared stages with reggae legends like Barrington Levy and Slightly Stoopid, and collaborated with Pato Banton and Josh Heinrichs. With four consecutive Top 50 iTunes Reggae Chart releases, including the #2 hit "Home Brew EP," TUGG is a rising star in the reggae scene.

