AI Applications in Marketing

2026 Dates: August 4-August 27 Tuesdays and Thursdays from 6 to 7:30 p.m. ET Delivery: Online, instructor-led Price: $1,995 Equip yourself with a GenAI toolset designed for impactful AI adoption. Anchored in the marketing process, this course empowers you with skills to leverage AI effectively, driving growth, reducing cycle times, and cutting costs. Dive deep into the market landscape, employ advanced analytics, create compelling content, and utilize GenAI tools for automation and monitoring. You’ll culminate your learning by creating a personalized marketing AI assistant, all while mastering change management for competitive advantages. Who is this for? Marketing practitioners and leaders who are hungry to get up to speed on AI for themselves, their teams, and organizations, and don’t want to be left behind. Anchored in the marketing planning process, students will learn how AI can help answer marketing questions through hands-on learning and case studies. AI enables students to build apps and actions that were previously the domain of coders. No prior AI experience or technical experience is needed to take full advantage of the course.