The BLUEprint: Marketing Strategies, BRICK by BRICK

This month's presenter is: Wal Ozello, President Emerald City Agency Topic: How To Stick Out vs. Your Competition (In A Good Way) This interactive workshop will help you identify what truly makes your business different — and how to use those differences to create a stronger competitive advantage , build solid customer connections, and become more memorable in a world full of noise. We’ll explore why some businesses naturally rise above the competition and how to avoid common mistakes that cause companies to blend in. Whether you’re a new business, an established company, or a growing brand trying to gain more visibility, this workshop will help you better understand how to position your business so customers don’t just notice you — choose you. Wal Ozello, The Wizard and President of Emerald City Agency, is a life-long storyteller with more than twenty-five years of experience in Communications and Marketing. His expertise is informing and motivating both external and internal audiences to believe and act. Brains. Heart. Courage. Wal dives deep into understanding your business goals or brand and identifies what motivates your target audiences so he can help you craft messages that resonate. He uses brains, heart and courage to get your audiences think a certain way, feel a connection to your brand and be motivated to act. With his expertise in writing, video, graphics, production, presentations, theater, digital, social media, websites and music, Wal can develop a plan to reach your audiences where they gravitate to the most and in a medium they prefer.