Main Street Downtown Greenfield is a non-profit organization dedicated to revitalizing and enhancing Greenfield's historic downtown area. Their mission is to foster a vibrant and prosperous downtown by attracting residents and visitors, supporting local businesses through resources and workshops, and promoting economic activity. The organization focuses on historic preservation, community beautification initiatives, and organizing events to highlight the city's offerings. They operate using the national Main Street Initiative's four-point approach: Organization, Promotion, Economic Vitality, and Design, which includes efforts like facade grants and business support programs.
