Master Class - Digital Marketing/Social Media

Our August Master Class will focus on Digital Marketing and Social Media. The session will run from 3:00 PM to 4:30 PM, followed by a wine reception—stay after the presentations to network and connect with presenters and fellow attendees. Featured Speakers & Topics Nisi Bennett Founder of AJB Consulting Group Nisi is a digital communications strategist and AI automation expert who helps organizations increase visibility, streamline operations, and strengthen their online presence. With a background in public health and more than 20 years of experience, she brings a practical, people-first approach to using AI and digital marketing to achieve real business results. Session: Posting and Praying Isn't a Strategy Social media has changed—and simply posting more isn't enough. Learn how AI, search, and social platforms are reshaping how customers discover businesses, what builds trust online, and how to create a social media strategy that supports your business goals. You'll leave with practical, actionable strategies to increase your visibility and grow with purpose. Martha Dixon Director of Spark at Clink With more than 20 years of marketing experience, Martha Dixon specializes in branding, website strategy, and digital marketing. She has helped wineries, hospitality businesses, and lifestyle brands create engaging online experiences that turn digital traffic into customers. Session: Click to Clink: Why Your Website Is Your Most Important Digital Marketing Asset Your website should do more than look good—it should work for your business. Discover how strategic website design, compelling messaging, user-friendly experiences, and data-driven insights can help you attract customers, build trust, improve search visibility, and convert online interest into bookings, sales, memberships, and long-term customer relationships.