Once upon a time in the 1860s, young Swiss gentleman Sigmund Luscher ventured to the New World and established a brewery in Memphis, only to see it destroyed by General Sherman's troops during the Civil War. Undeterred, he returned to Switzerland, secured $2,150 in reparations, and resurrected his brewing dreams in Frankfort, Kentucky, where he became a local icon. He brewed a beloved pilsner and even patented an early industrial ice machine. In 2018, his descendants revived his legacy, reopening the Sig Luscher Brewery, now the 8th oldest in America, right across from the original site.


