Pricing for Small Business Profitability

Presented In Partnership with the County of Union, New Jersey

One of the most difficult decisions business owners face is how much to charge for their product or service. Understanding which price points motivate or dissuade consumers from purchasing is key to setting the right price.  During this workshop, we will focus on the following:

Types of pricing strategies
Finding your break-even price
Determining cost structure
Marketing impacts on pricing

The workshop includes an interactive activity that helps participants to determine their business’s cost structure and how it relates to their current pricing.

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PLEASE NOTE: Once you have registered, you will be sent access details to join the webinar in a separate email.

FREE Government Contracting Assistance for Small Business Owners
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Learn from an expert

Tanesha Halstead
Training Officer
Tanesha Halstead, a Business Tech Strategist, Coach, and Course Creator, simplifies administrative tasks for small business owners using tech solutions. With 15+ years in business and tech, including four years refining systems for client retention and team productivity, Tanesha brings a wealth of expertise. She blends innovative automation with purpose and personal connections, helping small business owners operate more effectively to save time and money. As a Fairleigh Dickinson University alumna, Tanesha extends beyond consulting—holding a Women’s Entrepreneurship Certificate from Cornell and is an alumna of Rutgers University CUEED – EPI program. Tanesha actively contributes through articles, speeches, workshops, and engagement in entrepreneurial communities like the New Jersey State Women’s Chamber of Commerce (NJSWC). As a resilient single mother of two boys, Tanesha embodies dedication. Her guidance empowers businesses to thrive, leaving a lasting impact on their journey to success.