Chase the White Rabbit: Summer 2026

CHASE THE WHITE RABBIT!
This summer, Curiouser is inviting you to stay curious and connect a little deeper with the community by discovering hidden gems right in your back yard!
NOW through Labor Day, a White Rabbit will be hiding at free destinations throughout the south metro. Think parks, trails, beaches and beyond.
The goal isn’t just to find the rabbit, it’s to explore somewhere new, spend time with the people you love, and to reconnect with your community one curious adventure at a time. Plus there’s REWARDS!
HERE’S HOW IT WORKS:
- follow us on socials for video clues every time the rabbit moves
- find the white rabbit
- scan the QR code
- enter your email
- instantly unlock rewards redeemable at EITHER Curiouser location (Apple Valley -OR- Eagan)
The more rabbits you find, the more rewards you earn!
- every rabbit unlocks an instant reward
- every find gets you entered in a drawing for a Wondrous Collective Gift Card at the end of the campaign
- 4 different finds earns you FREE “Chase the White Rabbit” t-shirt.
RULES:
- please respect the spaces where the rabbit is hidden. Don’t litter, follow the posted rules, and be mindful of others enjoying the spaces as well. The outdoors is for EVERYONE to enjoy, and we’d love to keep it that way.
- PLEASE DO NOT MOVE THE RABBIT! The rabbit isn’t a prize - it’s part of the adventure. After you can the QR code, please leave the rabbit in its place so the next curiouser explorer can experience the magic too.
- The rabbit will move throughout the summer, and clues will be shared on our social media channels
Are you ready to Chase the White Rabbit?