Tea and Herbal Association of Canada

The Tea and Herbal Association of Canada (THAC) is a not-for-profit organization that serves as the leading authority and industry voice for tea and herbal products in Canada. Representing the entire tea industry supply chain, from production to consumption, THAC's mission is to be the primary advocate for government relations, public relations, and communication to both consumers and the industry. They work to influence policy, monitor regulations, and promote the benefits of tea as a healthy beverage. THAC offers various services to its members, including networking opportunities, educational events, market research, advocacy, and regulatory support. They also provide a Tea Sommelier Certification Program and publish resources on tea and health. The association aims to foster growth in the tea category by connecting all levels of the industry and promoting tea as a lifestyle choice.