Personal Brand vs. Business Brand: Why Visibility Matters

In today's business landscape, people often connect with the founder before they connect with the business. But how much of yourself should you share? And what's the difference between building a personal brand and building a business brand? This workshop explores the role of visibility, storytelling, and credibility in entrepreneurship. Participants will learn how personal and business brands work together to build trust, create opportunities, and strengthen customer relationships. All sessions are interactive and participants are encouraged to bring questions related to their own business or entrepreneurial goals. Meet the Resident : Melanie Cruickshank is a founder and brand-side operator with over 15 years of experience building, launching, and scaling beauty and personal care brands. As the founder of da lish cosmetics, she led everything from product development and retail strategy to e-commerce growth and national partnerships. Known for her hands-on, no-nonsense approach, Melanie brings a founder’s accountability and a deep understanding of what it takes to build brands that perform in market.