Finding Your Niche: Building A Business Around What Makes You Different

One of the biggest challenges entrepreneurs face is trying to appeal to everyone. In reality, the strongest businesses are often built around a clearly defined audience and a unique point of difference. In this interactive workshop, participants will explore how to identify their target audience, clarify their value proposition, and position themselves more effectively in the marketplace. Whether you're launching a new venture or refining an existing business, you'll leave with practical tools to help define what makes your business stand out. All sessions are interactive and participants are encouraged to bring questions related to their own business or entrepreneurial goals. Meet the Resident : Melanie Cruickshank is a founder and brand-side operator with over 15 years of experience building, launching, and scaling beauty and personal care brands. As the founder of da lish cosmetics, she led everything from product development and retail strategy to e-commerce growth and national partnerships. Known for her hands-on, no-nonsense approach, Melanie brings a founder’s accountability and a deep understanding of what it takes to build brands that perform in market.