UMUSIC SHOP NY x GOV BALL Shop exclusive merch before you go to the festival! -- EVENT FAQ The TL;DR What is this? ⏵ UMusic Shop NY is partnering with Governors Ball Music Festival for a full week of exclusive artist-themed pop-ups, limited merch drops, and special in-store activations. Where? ⏵ UMusic Shop NY, 2 Penn Plaza, New York, NY 10121 When? ⏵ Tuesday, June 2 – Sunday, June 7, 2026. ⏵ The store is open daily from 10 AM to 8 PM. ⏵ Please note the store will be closed on Monday, June 1 so we can prepare for our events! What's happening each day? ⏵ Tuesday, June 2: Kali Uchis takeover and exclusive merch drop ⏵ Wednesday, June 3: Pierce the Veil takeover and exclusive merch drop ⏵ Thursday, June 4: KATSEYE takeover and exclusive merch drop ⏵ Throughout the week: Gov Ball collection, UMusic Shop collection, and mixed artist merch How do I get there? ⏵ UMusic Shop NY is located at 2 Penn Plaza (corner of W 33rd St and 7th Ave), directly above Penn Station and next to Madison Square Garden. ⏵ It is accessible via Subway (A/C/E, 1/2/3, N/Q/R/W, B/D/F/M) and Amtrak/LIRR/NJ Transit lines. Parking is available nearby, but we strongly recommend taking public transit. Is it free to enter? ⏵ Yes! The pop-up is free to enter. No tickets or RSVPs involved. Access Do I need tickets or an RSVP? ⏵ There are no tickets or RSVPs for this activation. Entry is free and open to the public; first come, first served. Is there an age limit? ⏵ This event is all-ages! Parents or guardians may enter with children they are accompanying. Timing + Line When does the store open? ⏵ The store is open daily from 10 AM to 8 PM. On artist takeover days (Tuesday–Thursday), we recommend arriving early as lines are expected to form before opening and limited quantities of merchandise are available. Where do I line up? ⏵ The line will form outside UMusic Shop NY on Penn Plaza. Please follow all instructions from security and staff. Camping overnight on Penn Plaza is not permitted.
⏵ Yes. The line will be outdoors on Penn Plaza, which is covered but still exposed to weather. The shop is indoors.
What if it rains or the weather is bad?
⏵ The line will be outdoors on Penn Plaza, which is covered but still exposed to weather. We recommend dressing for conditions. UMusic Shop NY reserves the right to cancel or postpone any portion of the activation if weather conditions are deemed unsafe. Follow @umusicshopny for updates.
Can someone hold my spot in line?
⏵ No. All fans must be physically present to maintain their place in line.
Can I leave the line and come back?
⏵ If you leave the line, your spot is not guaranteed.
Will there be security?
⏵ Yes. Security will be present throughout all days to manage the line and entry.
Are there restrooms available?
⏵ There are no public restrooms in-shop, but public restrooms are available nearby.
Purchases + Products
What products will be available?
⏵ Each artist takeover day features that artist's exclusive merchandise as the primary focus.
⏵ Tuesday, June 2: Kali Uchis
⏵ Wednesday, June 3: Pierce the Veil
⏵ Thursday, June 4: KATSEYE
⏵ Throughout the week: Gov Ball collection, UMusic Shop collection, and mixed artist merch
⏵ Exclusive items are available in-store only and are not available anywhere online. All items are available while supplies last.
Do I need to buy something to enter?
⏵ No purchase is required to enter and experience the shop.
Can I buy products online or reserve items in advance?
⏵ No. All purchases must be made in person at UMusic Shop NY. We are unable to hold or reserve products.
How many can I purchase?
⏵ Purchases may be limited to one per person at staff discretion, particularly for exclusive and limited-quantity items.
Will products sell out?
⏵ Products are available while supplies last. Exclusive items are limited; we recommend arriving early on artist takeover days.
Can I still make purchases after exclusive items sell out?
⏵ Yes. If other products remain available, you are still welcome to shop.
What payment methods are accepted?
⏵ Credit cards and contactless payments (Apple Pay, Google Pay, etc.) are preferred. Cash is also accepted.
What is your return/refund policy?
⏵ All sales are final. No returns or refunds.
Security + Policies
Are bags allowed?
⏵ Yes, but all bags are subject to security screening and may be restricted at staff discretion.
Is there a security check?
⏵ Yes. All attendees are subject to security screening before entry.
Are professional cameras allowed?
⏵ Professional cameras may be restricted at staff discretion.
Can I bring a sign or poster?
⏵ Signs and posters are allowed but may be restricted at staff discretion.
Are phones allowed?
⏵ Yes. Phone use is permitted in the store and throughout the activation.
Are food and drinks allowed?
⏵ Unsealed food and drinks are not allowed in the shop.
Accessibility
Is the event accessible?
⏵ Yes! The shop is fully accessible.
Can I request accommodations?
⏵ Please speak with a security guard or staff member upon arrival for assistance.
