Hello Gorgeous! of Hope, Inc. is a 501(c)(3) non-profit organization dedicated to restoring the beauty that cancer steals from women battling all types of cancer. They provide "red carpet experiences" through complimentary, professional makeovers, both in-person via mobile day spas and affiliate salons across the United States, and virtually. In addition to makeovers, the organization offers resources such as books, online courses, and "Hope Chest" gift boxes. Their mission is to empower women, strengthen their confidence, and lessen the effects of cancer by helping them smile when they look in the mirror. Hello Gorgeous! also engages in fundraising events like the "Gorgeous Gala" and "A Gorgeous! Golf Outing" to support their programs
