Custom Fridays Meet Up

New for 2026, Custom Fridays brings custom car and motorcycle culture to the Harley-Davidson Museum every Friday night this summer. Part meet-up, part community hangout, this casual gathering invites builders, riders and enthusiasts to roll in, connect and admire an eclectic mix of custom vehicles in a welcoming, shared space.
Cruise through, hear audio bikes set the vibe, swap stories with fellow enthusiasts and grab food and drinks from MOTOR® concessions while taking in the scene. It’s a place for conversation, connections and celebrating the creativity that fuels custom culture.
Whether you’re bringing a build or coming to be part of the energy, Custom Fridays is a new summer tradition in the making.
Free to attend. No tickets required.
**Join us Friday, July 24, from 5 to 9 p.m. for the first Roots Reggae & Dubwise Night at the Harley-Davidson Museum. This free outdoor event features four DJs spinning roots reggae, dub, and dubwise 140 music through Wisconsin's renowned Spook Audio Sound System.
Experience deep bass, positive vibes, and the rich tradition of sound system culture while enjoying food and drinks from MOTOR Bar & Restaurant and the Can Room, open until 9 p.m.
Whether you're a longtime reggae fan or discovering the genre for the first time, it's an unforgettable summer evening of music and community.