Google Business Profile 101 (Hybrid)

ABOUT THIS EVENT Event Description When customers search for your business - or for businesses like yours - on Google, what do they see? Your Google Business Profile is often the first impression potential customers have of your business. An incomplete or outdated profile can cost you customers, while an optimized profile can help you appear in local searches, build trust, and drive more calls, visits, and sales. Join us for this beginner-friendly workshop where we'll walk through the fundamentals of creating, optimizing, and maintaining a Google Business Profile. Through live demonstrations and practical examples, you'll learn how to make the most of one of the most powerful free marketing tools available to small businesses. What You'll Learn How to claim and complete your Google Business Profile Why reviews matter and how to get more of them Best practices for responding to positive and negative reviews How photos and videos help customers choose your business Using Google Posts to promote events, specials, and updates Common profile mistakes that hurt visibility An introduction to Google Ads and when they make sense for your business The three most important actions every business owner should take to improve their local online presence MORE INFORMATION Attendance Options Choose the option that works best for you: 📍 Leadville/Lake County Economic Development Corporation (In-Person) 400 Harrison Ave, Suite 100, Leadville, CO Attend with local business owners and participate in the guided work session. 📍 Buena Vista Public Library (In-Person) 131 Linderman Ave, Buena Vista, CO 81211 Attend with local business owners and participate in the guided work session. 💻 Online via Zoom Join remotely for the presentation and Q&A portions of the workshop. The instructional portion of the workshop will be presented live online and streamed to both in-person locations. Local facilitators will be available in Leadville and Salida to assist attendees during the hands-on work session.