Our mission is to provide leadership in the promotion of the Cadillac area as a tourist destination. We work to develop awareness and promote recognition of the value visitors bring to the area and the importance of a high quality visitor experience. We are champions for sustainable tourism and stewards of our local environment and we work to protect and promote the arts, culture and history of our community. We serve as a vital partner within the region and beyond to enhance the economic impact of tourism, the success of the business community and the quality of life in the Cadillac Area.
