The Chaffee County Visitors Bureau (CCVB) is an authorized panel responsible for administering Chaffee County's tourism fund. Its mission is to sustainably manage tourism growth and create economic opportunities for local tourism-related businesses, thereby supporting jobs and other businesses within the community. The CCVB actively advertises and markets tourism in Chaffee County, promoting outdoor activities like rafting, hiking, and skiing, as well as the unique shops, art galleries, and historic downtowns of towns such as Salida and Buena Vista. They also provide resources and support for media professionals interested in covering the region.
