Visit Billings is a destination marketing and management organization (DMMO) responsible for promoting Billings, Montana, as a premier travel destination. It works to generate economic impact by growing regional tourism, recruiting national associations, and developing the city's brand as "Montana's Trailhead." The organization focuses on leisure travel, group sales, and sports tourism, and provides marketing and sales support to local hospitality and tourism partners. Visit Billings also produces visitor guides and manages programs like the Billings Tourism Ambassador Program to enhance visitor experiences and encourage repeat visitation. It is managed by the Billings Chamber of Commerce and funded by state lodging tax dollars and the Tourism Business Improvement District.
