The Rochester Downtown Development Authority (DDA) was established in 1982 to enhance the quality of life for the City of Rochester residents through the revitalization of its downtown district. The DDA operates using the Main Street Four-Point Approach, a framework for downtown management that includes Design, Organization, Promotions, and Economic Restructuring. This approach is guided by principles from the National Main Street Center. The DDA is funded through Tax-Increment Financing (TIF), meaning taxes generated within the DDA district are reinvested annually into the district. It is recognized as a Nationally Accredited Main Street Community and was honored as a Great American Main Street Community in 2013 for its revitalization efforts. The DDA's mission is to maximize the economic development potential of Downtown Rochester by maintaining a comprehensive downtown management program, encouraging the reuse of historic buildings, respecting the natural environment, and preserving the unique historic character of the downtown area. The organization is staffed by an Executive Director, Marketing Coordinator, and Events Coordinator, and is guided by a Board of Directors comprising business owners, property owners, residents, and liaisons from city government and other local organizations.
