The Downtown Roseville Partnership (DRP) is a coalition of business and property owners formed in 2014 to cultivate a prosperous and popular downtown area in Roseville, California. Their mission is to foster a vibrant and thriving downtown by implementing strategies that enhance economic vitality and create a welcoming environment for residents, businesses, and visitors. The DRP aims to attract new businesses and investment, fill vacancies, and create a unified voice for downtown. They achieve this through various initiatives, including marketing, promoting services, and facilitating private/public partnerships. The organization is funded by tax assessments paid by property owners and works to improve the economic well-being and overall appearance of Downtown Roseville, offering charming stores, professional services, restaurants, and entertainment with a flair for arts and music. They also support initiatives like the Downtown Roseville Façade Improvement Rebate program to enhance building aesthetics.
