The Hermosa Beach Chamber of Commerce and Visitors Bureau, established in 1912, is dedicated to promoting, educating, and organizing businesses within Hermosa Beach. It serves as a strong base of information and education for the community, residents, and tourists, representing over 450 members from diverse business sectors. The Chamber actively promotes its members through social media, email, and online channels, while also providing essential business resources, tools, and networking opportunities. They advocate for shared business needs and offer support for local charities. A key activity is the production of community events, including the well-known Fiesta Hermosa, one of Southern California's largest arts and crafts festivals, and the annual Holiday Tree Lighting Ceremony. The Chamber also hosts other local events and supports initiatives aimed at improving the local community and economic development. Membership benefits include access to resources, event invitations, marketing opportunities, and involvement in various committees focused on areas like marketing, events, economic development, and community health.
